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Marketing & Events Manager
December 2019 - July 2020
|Capitol Market
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Time & Location
December 2019 - July 2020
Capitol Market
About the event
- Led both digital and traditional marketing initiatives for a 20+ vendor indoor/outdoor large-scale farmers market.
- Developed relevant and engaging digital content, growing social media presence by 31%.
- Crafted weekly press releases and shifted marketing strategies in response to COVID-19.
- Provided marketing consultations to vendors, helping them develop their own digital marketing strategies.
- Coordinated virtual events pairing vendor products with a live-streamed cooking lesson by a local chef, generating $36,000 in additional revenue for vendors.
- Organized a fundraiser for small businesses impacted by COVID-19, raising $15K in one week.
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