Marketing Manager

Relevant:

• Spearheaded high-impact demand generation initiatives, including virtual events, attracting 2000+ industry participants in 6 months and in-person events (conference and happy hours.)
• Led a team of contractors in executing cross-channel campaigns, improving brand visibility by 25%.
• Collaborated with internal teams to create marketing materials and manage CRM systems for lead nurturing and automation.

Additional: 

• Played a key role in driving 35% growth in MQL’s, contributing to nearly $2 million in marketing-sourced opportunities annually.
• 21% increase in website impressions through SEO optimization initiatives.
• Led content strategy and creation, resulting in 25% brand visibility uptick via social channels & 45% surge in engagement within my first quarter.
• Spearheaded high-impact demand generation initiatives, including virtual events, attracting 2000+ industry participants in 6 months and in-person events, solidifying Spectrum Labs' place as an industry leader.
• Led a team of freelancers, including creatives and writers, in executing successful cross-channel campaigns.
• Embrace the fast-paced startup scene and showcased communication skills by developing strong relationships with internal and external key stakeholders.
• Nurtured external relationships and leads through our exclusive membership organization, TSCollective, growing it from 400 to 760+ members in one year.
• Collaborated with sales and customer success to develop marketing materials such as webinars, email funnels, etc.
• Leverage technical skills in CRM (Hubspot & Salesforce) and CMS management to optimize lead nurturing processes through marketing automation.